Advantage topical flea products now in retail outlets

Bayer to sell Advantage, K9 Advantix products directly to pet retailers
Feb 9, 2010
DVM NEWSMAGAZINE

"Shawnee, Kan. -- Beginning in March 2010, Bayer HealthCare’s Animal Health Division will sell Advantage Topical Solution (Dog), Advantage Topical Solution (Cat) and K9 Advantix directly to pet specialty retailers and specialty Internet sites, the company reports today. The company will also launch a multi-million dollar national advertising campaign aimed at consumers in an effort to drive return visits to veterinary clinics" including coupons for purchases of Advantage and Advantix directly from vets. (read entire article)